Why you shouldn't focus on quick wins too much
Quick wins. Low hanging fruit. As a marketer and consultant, these are my most hated words. Let me explain why. As our podcast guest, Chris Kalaboukis from Hello Future said: "The best fruit is way up at the top, but you only go for the low-hanging fruit. And then you just continuously go for the low-hanging fruit. Meanwhile, your competitors are going to go for the higher hanging fruit."
3 tips on how to sell your professional services online
The new generation of customers doesn't care about your titles, your qualifications, and your background. They only care about their needs and the relationships you can build with them. Instead of focusing on selling you as the service provider, focus on selling your service's impact.
How to start your distributed business
You have to be familiar with what you do, where you do, whom you are doing for and why are you different from others. In this article, we briefly talk about the importance of market research, user testing, product branding, and business positioning. This series is not intended to be a launch your business book, but I wanted to touch base those areas where a distributed model can shine, compared to traditional businesses. First, let’s talk about market research.
How to pivot the distributed business model
If you are an already established business with an office and a team in place, you have many options to test how to work remotely. Since the distributed model has one key element that differentiates it from classic business setups, you have to pivot the model with your and your team’s location.
How do you know if distributed business is right for you
At my company, Anywhere Consulting, we have a simple walkthrough process during which we help you to evaluate your business and assess whether implementing distributed business models can bring value. It is indeed not for everyone. There are three outcomes of the evaluation.
Challenges with distributed business
Building a business is not a piece of cake, and a great entrepreneur grows after each failure. Every business, every company setup, and every industry have their challenges.
Benefits of a distributed business
There are multiple benefits if you are running a distributed business. You are no longer limited by your location, which opens up a vast number of new opportunities. You can also be much more flexible, which helps you to overcome competitors and grow beyond limits.
The problems with traditional business setup
Entrepreneurs have to face many issues every day. As an SME, you’ve indeed realized that competition is higher than ever, innovation costs skyrocket, plus hiring and building your team requires enormous efforts. Solving issues and staying on top of the game has severe financial implications for the company.
The secret to a zero $ marketing machine
How much does it cost to drive a prospect through your funnel and turn them into a client? We bet you would be thrilled to know that this figure can be zero $ - or even better, you can make a small ROI on every dollar you spend on marketing without considering your usual sales figures.
How to provide value to your customers with marketing
In recent years, the concept of value-based marketing became a practice only within young entrepreneurs - but the rest of the industry forgot about it. Why? Because of two things - first, customers attended too many 'free webinars' and other bullshit solutions masked as sales calls.
How to broaden your audience and get more clients
Essentially, you can increase your sales with two tactics. You either increase your conversion rate on your current flow of leads, or you can increase the number of leads you get to get an overall impact on the figures.
Why you need to learn about your customers' pain points?
If you want to jumpstart your sales, you need to create offers that solve immediate problems. To do that, you need to learn the pain of your customers.