How artificial intelligence changes the future of work
In recent months, since the global introduction of ChatGPT, the internet has been loudly vocal about AI. It is the new shiny thing. As with anything that moons over the hype cycle rapidly, the best thing we can do is to relax, calm down, and take a big step back to evaluate the situation appropriately. Let's see how artificial intelligence can really change how we will work in the future.
Why a daily standup meeting is pointless, and what to do instead?
In agile marketing management, there's this trend of daily standups for marketing teams. It came from the agile development method. Now, I'm not sold if a daily standup is needed for developers, but I'm 100% sure it is unnecessary for marketing teams. Let me explain why and what you need to do instead.
What should you do in your first 30-days as a Chief Marketing Officer?
Congratulations, you've just got appointed as Chief Marketing Officer for a growing company - now what? What would be your first steps as a newly appointed CMO? How will your first 30 days look like in the company?
Why you shouldn't focus on quick wins too much
Quick wins. Low hanging fruit. As a marketer and consultant, these are my most hated words. Let me explain why. As our podcast guest, Chris Kalaboukis from Hello Future said: "The best fruit is way up at the top, but you only go for the low-hanging fruit. And then you just continuously go for the low-hanging fruit. Meanwhile, your competitors are going to go for the higher hanging fruit."
A simple positioning process for B2B companies
One of the critical elements for a successful marketing strategy is positioning. However, many companies can't crush it. We wanted to give a simple process applicable for most B2B areas, especially for professional service providers.
The secret to a zero $ marketing machine
How much does it cost to drive a prospect through your funnel and turn them into a client? We bet you would be thrilled to know that this figure can be zero $ - or even better, you can make a small ROI on every dollar you spend on marketing without considering your usual sales figures.
How to provide value to your customers with marketing
In recent years, the concept of value-based marketing became a practice only within young entrepreneurs - but the rest of the industry forgot about it. Why? Because of two things - first, customers attended too many 'free webinars' and other bullshit solutions masked as sales calls.
How to broaden your audience and get more clients
Essentially, you can increase your sales with two tactics. You either increase your conversion rate on your current flow of leads, or you can increase the number of leads you get to get an overall impact on the figures.
Why you need to learn about your customers' pain points?
If you want to jumpstart your sales, you need to create offers that solve immediate problems. To do that, you need to learn the pain of your customers.