Our AI Vendor Checklist helps CMOs and marketing leaders to source the right AI tools for their teams. Our checklist covers 10 areas:

• Strategic fit to marketing and business goals

• Reliability and trust in the vendor

• Legal and compliance issues

• Integration capabilities with other tools

• Ethical AI practices to ensure safety

• Scalability and flexibility for better adaptability

• Support and training for the in-house team

• Budget and ROI concerns

• Vendor stability and their development roadmap

• UX and ease-of-use for daily workflows

The checklist is a short PDF and is available for free. We use it to maintain our TOP 50 AI Marketing Tools list and source tools for ourselves.