Not All AI Tools Are Worth It. Here's How to Choose Smarter.

A practical checklist to help you vet AI vendors before they cost you time, budget, or trust.

The AI market is exploding — but most tools look better in demos than in your real stack. The AI Vendor Checklist helps B2B teams ask the right questions, spot red flags early, and choose vendors based on business value — not hype. It’s the same framework we use to evaluate AI tools for high-growth clients.

The checklist is a short PDF and is available for free. We use it to maintain our TOP 50 AI Marketing Tools list and source tools for ourselves.

What You’ll Learn

– How to score vendors across trust, ROI, compliance, and support
– What to ask before signing a contract or starting a pilot
– How to align tools with actual marketing, sales, and ops goals
– Where AI tools fail most (and how to avoid getting burned)
– How to prevent shadow IT and build long-term adoption

Who It’s For

Marketing leaders, RevOps teams, and founders navigating the flood of AI tools and trying to avoid costly mistakes.

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AI Roadmap 101

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Brand Visibility in the Age of AI