It’s all getting very emotional [Horizon 01 - Issue #5]
Until recently, AI often felt distinctly robotic—smart enough, sure, but clearly missing the human touch. That’s changing fast. Now, AI tools aren’t just getting smarter—they’re getting friendlier, warmer, and even surprisingly empathetic. It’s becoming easier than ever for marketing, sales, and customer success teams to use AI for genuine connections, even at massive scale.
Take a look at just the past week: we’ve heard AI voices so lifelike they’re giving listeners chills, and we’ve seen chatbots that respond with nuance and genuine empathy, sounding more like thoughtful colleagues than automated scripts. Even Alexa is stepping up its emotional game, shifting from a basic assistant to something closer to a personal concierge who remembers your preferences and anticipates your next move.
As AI keeps dialing up the emotional intelligence, interactions that once felt forced or fake now feel authentic. For marketers and customer-focused teams, that means new possibilities to engage meaningfully, naturally, and comfortably with customers—without the robotic awkwardness.
