Growth and scale are not the same

Leadership Anywhere Newsletter #31 - Growth, at least to me, is a super simple thing. You invest into X activity, and based on the volume of your investment and the time, you will get out 5-10X ROI on said activity. Meanwhile, scaling is repetition on a scale. Scaling is maxing out a current state of efficiency and adding improvement to create a new state and max that out again, and again, and again.