This policy outlines guidelines for external communication by employees of [Company Name]. The purpose is to ensure that all external communication is consistent, accurate, and aligned with the company's values and goals.

External Communication Policy Template

Responsible Manager: [CMO/Communication Manager], contact details [email, phone number, etc.]

Use Cases:

This policy applies to the following use cases:

• Social media

• PR/press

• Events/conferences/meetups

• Family & friends

Supportive Documents:

• Company description

• Press package

• Company mission and vision statement

• Communication guidelines

• Company design elements

Communication Guidelines:

• Only authorized employees can communicate on behalf of the company.

• All external communication should align with the company's values and goals.

• Employees should avoid making any false or misleading claims about the company.

• Any communication with the media should be approved by the [CMO/Communication Manager] beforehand.

• Social media accounts that are used for company-related communication should be linked to the company's official accounts.

• Personal social media accounts should clearly state that the views expressed are the employee's and not the company's.

FAQ:

• Can employees communicate with the media without approval? No, the [CMO/Communication Manager] should approve any communication with the media beforehand.

• Are employees allowed to use their personal social media accounts for company-related communication? Yes, but they should clearly state that the views expressed are theirs, not the company's.

• How can employees access the company's press package? The press package is available on the company's hub, and employees can contact the [CMO/Communication Manager] for access or more information.

Emergency/Crisis Contact Information:

In case of an emergency or crisis, please contact [Name and contact details of the person in charge].