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About the episode

This episode focuses on branding. More importantly, personal branding for leaders. Steve Picanza shares her insights backed by his decades of experience in this field on branding, improving your personal brand, how to step up as a thought leader, and why it can be super beneficial for your business.

About the guest

As a strategist, Steven has spent over a decade helping brands identify and bring their purpose to life through evocative ideas, award-winning campaigns, and compelling consumer experiences. While he specializes in building, repositioning, and marketing brands, his background is diverse (by design!), with roles in creative brand strategy, brand planning, and experience design. This range has enabled him to bring thoughtful, comprehensive strategic plans to his clients and be an empathetic cross-functional team leader.

Steven has helped brands realize their potential and resonate across categories: CPG, hospitality, retail, health and wellness, food and beverage, travel and tourism, and non-profit/education. Notable clients include Holland America Line, Dude Wipes, Dr Teal's, IDG Media, Pieology Pizza, MGM International, WaFd Bank, and many more.

Some notable and interesting facts about Steven:
- Hosted The Creative Hustler Podcast from 2017-2019 recording 130+ episodes with my wife
- Was a true digital nomad from 2017-2019 traveling across Italy, the EU, and the states (3 cross country road trips)
- Have been managing remote teams for 10 years
- Run a fully distributed branding consultancy with global partners
- Currently waiting on his official dual citizenship (Italy)
- He is an adjunct professor of branding at 2 universities (Drexel in Philly, IED - The European Institute of Design, Milano)
- “Cooking and wine make me happy, and music is my mistress.”

Connect with Steven on LinkedIn or via his website.

About the host

My name is Peter Benei, founder of Anywhere Consulting. My mission is to help and inspire a community of remote leaders who can bring more autonomy, transparency, and leverage to their businesses, ultimately empowering their colleagues to be happier, more independent, and more self-conscious.

Connect with me on LinkedIn.

Want to become a guest on the show? Contact me here.