EP051 - Marketing leadership best practices for the modern workplace with Kelly Schuknecht of Summit Virtual CFO
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Marketing leadership best practices for the modern workplace with Kelly Schuknecht
About the episode
This episode focuses on marketing leadership best practices for the modern workplace. Leading a creative team online and in the office is inherently different. Our guest, Kelly Schuknecht, has been leading teams for decades and working remotely for the last 16 years. Her experience with remote leadership is filled with insights, learnings, and great stories that can inspire other remote leaders to operate a better-performing marketing department online.
About the guest
Kelly Schuknecht is a marketing director at Summit Virtual CFO by Anders (Summit), specializing in Virtual CFO and advisory services. Having worked remotely for 16 years, Kelly is passionate about remote work and leadership. With over a decade of experience in remote team management, she advocates for remote work as a key to helping women advance in their careers.
Her leadership at Summit has contributed to massive growth, implementing content marketing strategies that tripled the company's revenue in less than five years. Kelly also writes, speaks, and coaches on marketing success, and in 2020, she developed a course for CPA firm owners, "The Virtual CFO Playbook," to share the successful strategies employed at Summit.
About the host
My name is Peter Benei, founder of Anywhere Consulting. My mission is to help and inspire a community of remote leaders who can bring more autonomy, transparency, and leverage to their businesses, ultimately empowering their colleagues to be happier, more independent, and more self-conscious.
Connect with me on LinkedIn.
Want to become a guest on the show? Contact me here.