EP035 - Why do you need a story for your company with Brad Bogus
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Why do you need a story for your company with Brad Bogus
About the episode
This episode focuses on activism - why should companies have a mission or a vision for their future and frame a story around their product or offers? We dive deep into mission statements, corporate storytelling, and fractional leadership as well. To discuss, I have Brad Bogus with me, who is helping cannabis brands to push forward with fractional marketing leadership and storytelling.
About the guest
Brad is an activist, storyteller, and entrepreneur, inspired to be a purpose-driven leader making an impact for good. He has led teams from startups to publicly traded companies in the cannabis industry and beyond. He has 17 years of experience as a marketing and media leader, has launched multiple startups, and mentors founders to achieve success through storytelling and communications.
About the host
My name is Peter Benei, founder of Anywhere Consulting. My mission is to help and inspire a community of remote leaders who can bring more autonomy, transparency, and leverage to their businesses, ultimately empowering their colleagues to be happier, more independent, and more self-conscious.
Connect with me on LinkedIn.
Want to become a guest on the show? Contact me here.
Quotes from the show
The productivity of engaged employees who are inspired by your company's mission is 325% more than a merely satisfied employee.
Tech companies are product focused. But we don't need more products. So how do you differentiate yourself from other products? By adding a purpose or vision.
There's a constant movement against remote work. And the fact of the matter is that that's a death throw. That is not a trend reset because people like me will never consider an in-office job again; it's just off the table.