EP031 - The next generation of creative leadership with Kara Redman of Backroom
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The next generation of creative leadership with Kara Redman of Backroom
About the episode
This episode focuses on creative leadership and its future. How can we apply 4-day-workweek practices, remote-first operations, and future-of-work principles to an industry created around in-person collaboration, brainstorming, and an always-on client service mentality? To discuss, I have Kara Redman with me, founder and CEO of Backroom agency.
About the guest
Kara is the CEO and founder of Backroom, a brand strategy and activation agency. Over the last 15 years, Kara has helped founders and marketing professionals launch startups, raise up to $9M in funding, build brand equity, merge, acquire, go public, and exit.
She’s worked on budding brands to household names like Hellmann’s, StubHub, Pepsi, and the U.S. Department of State. In 2014, she founded Backroom to build and activate brands of all sizes with people who are tired of the status quo. Flexibility, process, and collaboration are the heart of her work and are infused into Backroom’s culture.
Find Kara on LinkedIn and learn more about Backroom at backroom.io.
About the host
My name is Peter Benei, founder of Anywhere Consulting. My mission is to help and inspire a community of remote leaders who can bring more autonomy, transparency, and leverage to their businesses, ultimately empowering their colleagues to be happier, more independent, and more self-conscious.
Connect with me on LinkedIn.
Want to become a guest on the show? Contact me here.
Quotes from the show
Having a 4-day workweek is just a question of planning your time. I have not seen a 7:00 PM request come in because someone managed their time well or because they thought ahead.
People don't like talking about the 30, 30, 30, where two of those thirties are your payroll and operating expenses. If you don't have office space and overhead, guess what happens? You have more margin in there.
The deal is you have to have a goal. It has to be shared, and everyone has to believe in it. Then, you have to be able to break that goal out into things that apply to each person's individual role.