EP028 - How to lead marketing teams remotely with Ruta Sudmantaite of Sudmant and Budgets
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How to lead marketing teams remotely with Ruta Sudmantaite of Sudmant and Budgets
About the episode
This episode focuses on marketing - more importantly, how to lead teams remotely and create marketing budgets online. To discuss, I invited a fellow marketer whom I have known for years, Ruta Sudmantaite, founder of Sudmant, Budgets, and the co-host of Blame it on Marketing Podcast.
About the guest
Ruta is a B2B marketer who’s worked in SaaS for the last 7 years. She is a strong advocate of inbound and content-forward marketing with a specialization in metrics and statistics. Founder of Budgets and Co-host of Blame it on Marketing Podcast.
About the host
My name is Peter Benei, founder of Anywhere Consulting. My mission is to help and inspire a community of remote leaders who can bring more autonomy, transparency, and leverage to their businesses, ultimately empowering their colleagues to be happier, more independent, and more self-conscious.
Connect with me on LinkedIn.
Want to become a guest on the show? Contact me here.
Quotes from the show
There was an understanding within our team that it's never the wrong time to bring your idea to the table. That's a key component because if people feel they can't speak up, they won't. Then that organic natural ideation, they'll push to the back of their minds and train themselves out of doing it, which is horrific for a marketer.
To get work signed off, get all the stakeholders in at the beginning, at the brainstorming level. So when we were finished with the brainstorming, they knew what we would be up to, and then we could go ahead and work.
Marketers should be able to advocate for themselves through the use of metrics.